6.25.2011

Japan Tourism Campaign, Post-Fukushima, Daini



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The Japan National Tourism Organization (JNTO) is doing its best to try to get tourists to come to Japan in the aftermath of the March 11 earthquake and tsunami in the northern Tohoku region, and subsequent nuclear reactor meltdowns in Fukushima, several hundred kilometers northeast of Tokyo.

The JNTO was never very good at convincing tourists to come to Japan in the first place (Japan's tourist numbers were slightly ahead of Singapore's last year), but they've launched a "Hope to see you again in Japan" campaign that will supposedly see outbound Japanese armed with postcards they can hand to likely looking foreigners.

And of course MTV has enlisted Lady Gaga to drink from a "Pray for Japan" teacup.

All of which got me thinking that a more aggressive approach may be needed. How dangerous is a holiday in Japan (one of the world's safest countries) really? Let's put our cards on the table, Japan!

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